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Free Shipping Day Spurs Late-Season Online Spending Surge

| MCM staff

We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week — with guaranteed shipping by Christmas — helped deliver an encouraging late-season surge. The result has been a significant uptick in the season-to-date growth rate, which now stands at 16 percent.

Oracle Purchases Eloqua for $871 Million

| MCM staff

Oracle Corp has agreed to acquire Eloqua, Inc., a maker of marketing automation software, for approximately $871 million. The Eloqua deal builds upon Oracle’s previous acquisitions of Vitrue and RightNow.

ComScore Says Holiday Online Shopping Hits $35 Billion

| MCM staff

For the holiday season-to-date $35 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week achieved record-setting levels of online spending, eclipsing $7 billion in sales for the first time ever. Four individual days surpassed $1 billion in spending, led by Green Monday at $1.275 billion.

5 Gifts for Your Online Store

| MCM staff

During the holiday season, retailers want to offer the best service and the best products for their customers. But there is more you can do to ensure you have a happy consumer this year. In this video from Volusion, you will walk away with some great tips on enhancing your ecommerce site including the importance of data to launching a Pinterest page.

Shopatron Teams Up with Intershop

| MCM staff

Shopatron announced that it has teamed up with Intershop, an ecommerce firm, and although the details about the partnership are still unclear, Shopatron said teaming up with Intershop will enhance their global, multi-channel clients’ ecommerce programs.