MCM staff

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Astrodyne Gets Investment

| MCM staff

Bethesda, MD-based American Capital Strategies Ltd. has invested $31 million in the buyout of Taunton, MA-based Astrodyne Corp.

List and Database Ideas of Merit: Find Prospects in Your House File

| MCM staff

Expanding the universe of continuation-grade prospects is a leading concern for most b-to-b circulation managers. One reliable tactic to add a substantial prospect group to your continuation plans is to use your house file to identify site-level matches on the other lists in a database that you are preapproved to mail.

Optimizing Magazine Subscriber Lists

| MCM staff

Using magazine subscription lists for prospecting is frustrating. Results are inevitably reduced by all the magazine readers who are not active mail order buyers, according to Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Ecomonics.

Fortunately, you can use a cooperative database

Four Rules for Keeping Your Data in Tiptop Shape

| MCM staff

Everyone wants to know the secret of success in a highly competitive and often cluttered marketplace. According to Ray Melissa, founder/president of Rancho Santa Margarita, CA-based list and data services firm Melissa Data Corp., much of it is simply a matter of making sure your databases are in the best possible condition.

Fewer Snap Decisions from Online Shoppers

| MCM staff

Window shopping is becoming as popular online as it is offline, judging from a new study by Napa, CA-based Website security certification company ScanAlert. According to the report, customers wait on average slightly more than 19 hours between their first visit to a Website and when they make a purchase.