Cortec Recapitalizes Dr. Leonard’s Parent
Cortec Group Fund III has recapitalized Edison, NJ-based High Response Holdings, which mails the Dr. Leonard
Cortec Group Fund III has recapitalized Edison, NJ-based High Response Holdings, which mails the Dr. Leonard
Bethesda, MD-based American Capital Strategies Ltd. has invested $31 million in the buyout of Taunton, MA-based Astrodyne Corp.
If a recent study by Internet network provider VeriSign is an indication, mothers received more jewelry this Mother
Expanding the universe of continuation-grade prospects is a leading concern for most b-to-b circulation managers. One reliable tactic to add a substantial prospect group to your continuation plans is to use your house file to identify site-level matches on the other lists in a database that you are preapproved to mail.
For marketers renting files with a preponderance of minors
Using magazine subscription lists for prospecting is frustrating. Results are inevitably reduced by all the magazine readers who are not active mail order buyers, according to Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Ecomonics.
Fortunately, you can use a cooperative database
Everyone wants to know the secret of success in a highly competitive and often cluttered marketplace. According to Ray Melissa, founder/president of Rancho Santa Margarita, CA-based list and data services firm Melissa Data Corp., much of it is simply a matter of making sure your databases are in the best possible condition.
Spiegel Inc. received court approval to accept a $300 million loan to enable it to exit bankruptcy. Affiliates of GE Commercial Finance, JPMorgan, and Credit Suisse First Boston are providing the loan.
Earnings decline for Sharper Image, and it’s back in the black for Gaiam
Window shopping is becoming as popular online as it is offline, judging from a new study by Napa, CA-based Website security certification company ScanAlert. According to the report, customers wait on average slightly more than 19 hours between their first visit to a Website and when they make a purchase.