MCM staff

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New Study Reveals Shopping Habits of Latino Consumers

| MCM staff

According to a new study, Latino consumers view shopping much differently than their non-Latino counterparts.In this release, you will get a better insight into the shopping habits of the fastest growing population in the U.S.

How is B2B Marketing Changing?

| MCM staff

Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that

Top 4 Holiday Shopping Trends

| MCM staff

SocialVibe released key findings from its first Holiday Season Retail Research Study, citing four consumer attitude and behavioral trends for the 2012 holiday season. In this infographic based on that study, you will see there is a continued focus by consumers on deals and savings, the importance of in-store shopping experiences, a preference for electronics and media over apparel-related gifts, and the use of smart phones to optimize the shopping experience.

Charging for Returns Could Mean Losing Customers

| MCM staff

A new survey of online shoppers revealed consumers have higher expectations of online shopping than ever before. ShopRunner conducted the survey and found that consumers are not concerned solely about free shipping on purchases, but free return shipping is increasingly at the forefront of their needs.

Innotrac Releases SmartHub Findings on Ecommerce Experience

| MCM staff

Innotrac Corporation announced the results of its latest SmartHub eCommerce benchmark analysis, which was based on a sampling of orders placed in August of this year. The report evaluated over 100 merchants across 56 data points, tracking the entire eCommerce experience from ordering, to shipping, packaging, customer service, and returns.

Deloitte Consumer Spending Index Retreats

| MCM staff

After nearly a year of steady gains, the Deloitte Consumer Spending Index fell in November due to a slowdown in the rise of new home prices and an accelerating decline in real wages. The Index tracks consumer cash flow as an indicator of future consumer spending.

ComScore: Green Monday Spending Jumps 13%

| MCM staff

Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent vs. last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion), according to figures released by online measurement service comScore.