MCM staff
San Francisco-based home products cataloger/retailer Williams-Sonoma (NYSE:WSM), whose titles include Hold Everything, Pottery Barn, and West Elm, increased both fourth quarter and annual revenue while building its bottom line.
As Internet service providers (ISPs) continue to implement spam-combating systems, more and more permission-based e-mails are being blocked by spam filters, according to a survey by New York-based e-mail services provider Return Path.
The front-line staffers
By now you know that you should be segmenting your house file not only by recency, frequency, and monetary value (RFM) but also by order channel and by type of Web activity (organic search, affiliate-driven, e-mail responders, and the like). After all, your pure online customers most likely have different characteristics and buying patterns from those who order by phone or those who are driven by a print catalog to order online.
So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment,
Dallas-based cataloger/retailer Neiman Marcus Group has hired investment banker Goldman Sachs & Co. to help it explore “strategic alternatives” to enhance shareholder value, including a sale.
As Edgewater, NJ-based multititle mailer Hanover Direct tries to clean up its mess of late financial filings and earnings restatement, its chief financial officer, Charles Blue, resigned on March 14.
Five months after the departure of chairman/CEO Bruce Nelson, Office Depot has appointed a new chairman/CEO: Steve Odland, who comes to the Delray Beach, FL-based multichannel merchant from AutoZone
Despite year-over-year sales gains, both OfficeMax Contract and Excelligence Learning suffered bottom-line erosion.
Last week Brent Bissell, president of Minneapolis-based consultancy Direct Target One, kicked off a two-part series on the importance of data best practices. Here he concludes his series.
During the course of the interviews I conducted to collect the information for this article, a number of people echoed the same theme: There has been a mass exodus of workers who really know lists and data hygiene protocols, not to mention the upper-level analytic techniques and the skills to know what to use under which conditions. When it comes to basic direct marketing data knowledge, as one interviewee put it,