ALC and Millard Launch Data Portal
Last week American List Counsel and Millard Group created an Internet-based, interactive data exchange system, DMexchange, to allow participants to exchange list order and shipping information via a secure Website.
MCM staff
Web Buyers, Catalog Buyers: Together but Not Equal
According to CATALOG AGE
Six Steps for Profitable Custom Modeling
Faced with new customer types from search and affiliate programs, lower direct-buyer conversion rates, and higher overall costs, multichannel marketers are continually evaluating new strategies and techniques to maintain and improve acceptable levels of success. In the quest for the
Financial Reports: Coldwater Creek, J. Jill, Urban Outfitters
Retail continues to drive Coldwater Creek’s growth, and Urban Outfitters is booming on all fronts. But J. Jill’s direct division is struggling.
Financial Reports: Talbots, Blyth
Cataloger/retailer The Talbots posted sales gains and income decline in preliminary annual results, while manufacturer/marketer Blyth grew on both sides of the ledger
Integrated Management Services (IMS) Selected by Guthy-Renker to Perform IS Readiness Assessment and Infrastructure Upgrade
Westport, CT & Palm Desert, CA
BAR CODE EQUIPMENT SERVICE
BAR CODE EQUIPMENT SERVICE has been factory trained and authorized
by most of the RFID manufactures to sell their products and are adding more.
NETSUITE LAUNCHES NETCRM-SERVICES EDITION
First On-Demand Client Relationship Management Application to Offer Features
Targeting Services Companies
L.L. Bean Sales Up 9%
Freeport, ME-based L.L. Bean reported a 9% rise in annual net sales, to a record $1.4 billion for fiscal 2004. The outdoor gear and apparel merchant also reported acquiring a record number of new customers.
Four Tips for Profitable Multichannel Prospecting
We all know that it’s less expensive to keep a customer than to find a new one. But to grow a business, prospecting is arguably as important as retention.
To help you find new customers profitably, Mark Traverso, vice president of list management, new business, and e-commerce at Pompano Beach, FL-based Lighthouse List Co., and Michele Volpe, vice president for Novato, CA-based list firm Media Source Solutions, offer some suggestions: