MCM staff
Because it is so easy to request catalogs on the Web, catalog requesters are yielding lower conversion rates and declining in value, says Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics. For that reason, he suggests segmenting those who requested via the Web from your other requesters.
As the saying goes, Cleanliness is next to godliness. And in direct marketing, data cleanliness leads to improved profitability. But because data hygiene is about as exciting as, well, dental hygiene, too many marketers give it only cursory attention.
And that, says Brent Bissell, president of Minneapolis-based consultancy Direct Target One, is a costly oversight. Poor hygiene results in an inconsistent data dictionary
Several of the multichannel merchants tracked by CATALOG AGE boasted of double-digit February sales growth.
Henry Schein feels the effects of the flu vaccine shortage, while Sportsman’s Guide ends the year a winner
That carriers’ shipping rates will go up every year is almost as inevitable as the proverbial death and taxes. This year, though, companies aren’t just
Ideally, Customer Service Day (if there were such a thing) would be every day. But sadly, it would, if instituted now, come around with the same frequency
On Jan. 1, California’s Shine the Light law California Civil Code 1798.83 (SB 27) went into effect. The law requires direct marketers, regardless of where
SINCE THE EARLIEST DAYS of warehousing, operators have searched for the most efficient method to store and retrieve inventory. For a long time, finding
It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60