TALES FROM THE FRONT
Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December
MCM staff
Gardening catalogs weather the seasons
Although it’s a relatively small niche market in the consumer catalog universe, the gardening segment has deep roots in the industry. Indeed, the Mailorder
NEW CATALOGS
Modern Seed Modern design isn’t just for adults, believes graphic designer and mother of two Melissa Pfeiffer. That’s why Pfeiffer launched children’s
Small is powerful believe it!
The above rallying cry is familiar to anyone who has watched The Save-Ums weekday mornings. For those of you without a five-year-old in the house, the
Markets What’s New
On the Go Western Europe is charging ahead in the mobile phone business. IDC reports that in the third quarter of 2004, mobile phone shipments jumped
Not for the Big Guys Only
Much of the notable acquisition activity in the direct marketing industry in recent years has involved the larger players. Last year alone saw conglomerate
Gender Gap
For those of you who hew to the stereotype of women as ber-shoppers, a recent AOL survey of 6,250 consumers offers some eye-opening facts. It reports
Henry Schein Stock Split
The board of directors at medical, dental, and veterinary supplier Henry Schein have authorized a 2-for-1 stock split.
Having His Say: Insert Media Deserve a Closer Look
By placing inserts in outgoing packages, co-op mailings, billing statements, and in catalogs as blow-ins or bind-ins, marketers have been able to effectively bridge the gap between the high cost of direct mail and their ever-expanding need to put the right offer in front of prospective buyers