MCM staff
SAN MATEO, CA – January 20, 2005 – NetSuite, Inc., started 2005 with a package of discounts and data migration offerings for companies considering or using salesforce.com’s stand-alone sales force automation (SFA) applications. For prospects considering …
John Galavan has joined SOS Data Services, WA-based full service direct mail and fulfillment organization as sales manager. Galavan worked for sales promotion and call center fulfillment organizations, TPI Promotional Marketing and All West Inbound …
After six months of a scheduled twelve month spall repair test on the Pearl River Relief Bridge Deck on highway MS25 near Jackson, Mississippi, Dept. of Transportation State Research Engineer Randy Battey has indicated it anticipates unrestricted …
How do you know that a Web-buying household is placing an order just because they received a catalog?
The argument has been made that just because a web buyer gets a catalog and then later places an order, that purchase doesn
Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn
The latest Mokrynski Catalog Industry Update indicates that well over 80% of mailers had met or exceeded their holiday 2004 numbers, says Steve Tamke, senior vice president for Hackensack, NJ-based list services firm MokrynskiDirect. Indeed, with the exception of a brief soft period during September, 2004 produced encouraging results.
That said, during the past several years most mailers had reduced their prospecting efforts, instead increasing contacts to house file names. As a result, fewer
Direct marketers put a huge amount of time and money into examining, testing, analyzing, and fine-tuning their marketing on a campaign-by-campaign basis. The results of a single campaign are judged by response rates, average spend amounts, and often, the ROI generated by that campaign.
But less attention has been given to the long-term behavior of customers, says Don Austin, Ph.D., director of client strategy at Greenwich, CT-based list services firm Direct Media. In general, the amount of the first transaction predicts the amount of subsequent transactions. But Austin a variety of other variables can be used to segment customers into low long-term value and high long-term value groups.
Promo teaser: Rochester, NY-based test, measurement, and calibration equipment merchant Transcat posted a profit for the quarter ended Dec. 25.
New York-based Redcats USA announced on Jan. 18 that it has launched Intimate Promise, a catalog selling plus-size lingerie, sleepwear, and swimsuits.
Most marketers and analysts agree that data mining plays a critical role in assuring a successful customer acquisition or retention campaign. Most also agree that even minor technical errors can destroy a campaign, But most of the problems that emerge in a modeling project have little to do with technical issues, says Sam Koslowsky, vice president of modeling solutions for New York-based marketing services provider Harte-Hanks. Here are a few of what he views as the most common