FKI LOGISTEX TO FEATURE INTEGRATED EQUIPMENT LOOP AND HANDS-ON RFID EXPERIENCE AT PROMAT 2005
Exhibit offers live demonstrations of newest FKI Logistex material handling and RFID technology at booths 1206 and 1006
MCM staff
FKI LOGISTEX ADDS NEW FEATURES TO 24-VOLT ACCUZONE MOTORIZED ROLLER ACCUMULATION AND TRANSPORTATION CONVEYOR
Industry-leading design now offers completely modular wiring, improved aesthetics, and integrated belt technology
Survey News: A Hike in DM Hiring?
Job seekers looking for work in the direct marketing sector should have an easier time in 2005 compared to recent years, at least according to survey results released by Owatonna, MN-based direct marketing recruitment firm Bernhart Associates Executive Search.
Financial Reports: 1-800-Flowers.com , Tiffany, More
Financial reports 1-800-Flowers.com, Tiffany, Williams-Sonoma
Henry Schein Acquires Canadian Dental Distributor
A new year, a new acquisition for Melville NY-based Henry Schein, a manufacturer/marketer of medical, dental and veterinary supplies and equipment.
Bean Launches Everyday Adventures Spin-Off
Betting that a high percentage of its female customers lead active lives, Freeport, ME-based outdoor apparel and home goods cataloger L.L. Bean has spun off a women
Why Databases Fail
Database marketing only works if the customer benefits by it, according to Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based marketing services firm KnowledgeBase Marketing. Many companies keep databases on file, but never use them. “The important thing about a database is using it to make money,” Hughes says. “Building a database is easy, but making money with a database is hard.”
Understanding Changes in Response Reporting
The most basic report for catalogers is the response
report showing the sales for each list or list segment in a catalog drop, says Jim Coogan, president of Sante Fe, NM-based catalog consultancy Catalog Marketing Economics. The key operating metric is the dollars per catalog for each segment. If the segment performs above breakeven, it
J. Jill’s Direct Business Underperforming
Quincy, MA-based J. Jill Group (Nasdaq: JILL) released preliminary fourth-quarter expectations: The women’s apparel cataloger/retailer expects net sales of approximately $119.0 million, a 4% increase from $114.9 million in sales last year.