Notice anything different?
As you can see, we’ve been busy with our own version of Extreme Makeover here at Catalog Age headquarters. Thanks to creative director Richard Zoehrer
MCM staff
The POS connection
When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is
Confident Consumers Ring in New Year
Many marketers were anything but confident going into–and coming out of–the holiday selling season, but consumer confidence has picked up considerably.
Black Box Buys Norstan
On Dec. 20, $525.5 million Lawrence, PA-based Black Box (NASDAQ:BBOX) announced it will acquire all of the outstanding shares of Minnetonka, MN-based voice services provider Norstan (NASDAQ:NRRD)
More Holiday Shoppers Warm to the Web
If the malls and the catalog phone lines have seemed a little quieter this year, it
List Selection 101
What location is to real estate professionals, list selection is to direct marketers.
Moving the Needle
Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics, defines
When Analyzing List Performance, Exclude Fixed Costs
Want to more accurately analyze the performance of a list? Try excluding your fixed catalog costs such as creative, photography, and copywriting, says Michael Grant, president of Scarsdale, NY-based consultancy Michael Grant Direct:
SEM Pays Off Despite Cost Hikes
The cost of search engine keywords increased 26% in 2004, according to a survey of 288 search engine advertisers and agencies conducted on behalf of the Search Engine Marketing Professional Organization (SEMPO).