MCM staff

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Holiday Shopping Gone Mobile

| MCM staff

Mobile purchasing for this holiday season is projected to constitute a greater percentage of online spending than ever before

How Did Your Customer Experience Get on the Naughty List

| MCM staff

The customer experience is one of the most important things a retailer needs to keep in mind when it comes to the lifetime value of the customer and increasing brand visibility.

Check out this infographic from 360 Connext that can pretty much be considered a manual for things not to say to a consumer who is expressing dissatisfaction with your product.

Six Strategies for Brick and Mortar Retailers Competing in a Digital World

| MCM staff

Randall Stone, senior partner and director of customer experience and retail design at Lippincott (www.Lippincott.com), has been helping retailers to identify, design and communicate brand experiences to their customers for more than 25 years. His client experience includes Starbucks, Foot Locker, RadioShack and The Limited, among others. Mr. Stone has identified several retail strategies that are being used to enhance in-store shopping experiences this holiday season and beyond.