How to Make the Most Out of B2B Prospecting Calls
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls
MCM staff
Online Shoppers Are on the “Recline” This Holiday Season
Cyber Monday sales nationwide hit a record $1.5 billion this year, driven by the growing number of consumers embracing a digital
ComScore Says Online Holiday Spending Up 14%
For the holiday season-to-date $21.4 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion.
Holiday Shopping Gone Mobile
Mobile purchasing for this holiday season is projected to constitute a greater percentage of online spending than ever before
Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings
Acquity Group Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings; Only 10% Bring Digital Experience In-Store (via PR Newswire) CHICAGO, Dec. 4,
How Did Your Customer Experience Get on the Naughty List
The customer experience is one of the most important things a retailer needs to keep in mind when it comes to the lifetime value of the customer and increasing brand visibility.
Check out this infographic from 360 Connext that can pretty much be considered a manual for things not to say to a consumer who is expressing dissatisfaction with your product.
Six Strategies for Brick and Mortar Retailers Competing in a Digital World
Randall Stone, senior partner and director of customer experience and retail design at Lippincott (www.Lippincott.com), has been helping retailers to identify, design and communicate brand experiences to their customers for more than 25 years. His client experience includes Starbucks, Foot Locker, RadioShack and The Limited, among others. Mr. Stone has identified several retail strategies that are being used to enhance in-store shopping experiences this holiday season and beyond.
Small Business Saturday Not Big for Ecommerce
According to the National Federation of Independent Business, shoppers shelled out $5.5 billion with independent merchant stores on Small Business Saturday. Although some retailers reaped the benefits, many online retailers are wondering when they will feel the trickle down effects of the new shopping holiday.
How Cross Channel is Crossing Over
Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It
How to Design Email for Mobile Users
If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.