MCM staff

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opinion & response

| MCM staff

Rosy Deal for Shriver The latest celebrity to have a rose named after her is none other than California’s first lady, Maria Shriver. The daughter of the

people news

| MCM staff

Freeport, ME-based apparel and outdoor gear cataloger L.L. Bean named Ed Howell chief retail officer and member of the office of president. Howell was

listings

| MCM staff

NEW LISTS A LA ZING More than 38,000 consumers have bought ready-made frozen meals from direct marketer A La Zing during the past 12 months. Customers

“Disappointing Quarter” at Blyth

| MCM staff

Greenwich, CT-based Blyth, which mails the Walter Drake and Miles Kimball gifts and housewares catalogs, blamed a weak retail environment for its 13% drop in third-quarter profit.

Avoiding PPC Fraud

| MCM staff

With the advent of pay-per-click (PPC) search engine advertising has come PPC fraud. In a white paper from online ad services provider Clicklab entitled