Nike Launches Nike Women Book
What do you think the reaction was when the marketing executives at Beavertown, OR-based footwear giant Nike wanted to introduce a print catalog for women?
MCM staff
Sportsman’s Guide 3Q Earnings Up Nearly 51%
Internal growth and its June acquisition of golf marketer TGW led South St. Paul, MN-based The Sportsman’s Guide to record third-quarter results.
On-Site Search Driving More Sales
During the third quarter just ended, 9.3% of online sales came through a site
Transcat Ends Quarter in the Red
Rochester, NY-based Transcat (Nasdaq:TRNS), a manufacturer/marketer of test, measurement and calibration equipment, enjoyed a 5% increase in sales for the quarter ended Sept. 25.
Boise Cascade Now OfficeMax
On Oct. 29, Boise, ID-based Boise Cascade Corp. completed the sale of its paper, forest products, and timberland assets for approximately $3.7 billion to affiliates of Boise Cascade LLC
Cyber Shopping Spree
TO THOSE WHO POOH-POOHED the Internet, there’s new proof that like it or not, the darned thing is an effective information tool. After surveying 3,000
Logistics Binge
Operations may be slender these days, but the conference menu isn’t. Low-carb aficionados will cringe at what attendees consumed at this year’s Council
In the Midst of the Storm
Boca Raton, FL-based jewelry cataloger Seta Corp. is thankful that it fared as well as it did through the two hurricanes Frances and Jeanne which hit
opinion & response
Duluth Trading Co. Gets Plumbers Off Crack At one time or another, we’ve all been exposed to Plumber’s Crack the pants’ sag that exposes too much of a