MCM staff

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UPS to Raise Rates Jan. 3

| MCM staff

United Parcel Service announced on Oct. 28 that it will raise rates Jan. 3. Rates for UPS Ground, UPS Air, UPS 3 Day Select, and U.S. international services will increase 2.9%.

Strong Opening Day for Shopping.com

| MCM staff

Brisbane, CA-based online comparison shopping site Shopping.com debuted on the Nasdaq stock exchange Monday with an initial public offering of $18 per share.

When RFM Isn’t Enough

| MCM staff

Most mailers successfully mail their customer file via some form of recency, frequency, or monetary value (RFM) segmentation.