New Catalog Targets Owners of Diminutive Dogs
Judging by the number of pint-size purebreds teetering along city sidewalks and poking their heads out of designer handbags, small dogs are big business.
MCM staff
Flexible Software
SMALL TO MID-SIZED COMPANIES face special challenges when it comes to choosing the right information systems technology. As in the tale of Goldilocks
On the Right Page for Web Indexing
If you’re a consumer cataloger, you’re probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn’t your
Workplace What’s New
Up the Ladder Talk about moving from back room to boardroom IT heads have rapidly gained the ear of top management. Most CIOs at companies with less than
Charge IT!
Do-it-yourself may be a great option for home improvement ventures, but for major IT projects, it’s rarely a good idea. Yet few companies can afford to
opinion & response
A&F Raises Ire of WV Governor Apparel marketer Abercrombie & Fitch may have done away with its saucy A&F Quarterly (the magalog that frequently irked
listings
NEW LISTS Eimicke Holiday Card Buyers Nearly 18,000 small-business owners, executives, and professionals have bought holiday cards from the Eimicke catalog
From the Trenches
What’s the best way to obtain innovative logistics tips to revive a faltering operation? Get a group of your peers together, hole up in a retreat for
Mailing Secrets of the Business to Government
The U.S. government’s fiscal year ended last week. So now’s the time to work on boosting next year’s government sales.
Most business-to-business response lists
List Price Index: Pitfalls Remain in Consumer Sector
A study out last week suggests that the Can-Spam legislation and the ongoing controversy over Sender ID have contributed to waning interest among marketers in renting e-mail lists.