listings
NEW LISTS BBC BRITANNIA More than 50,000 12-month buyers are on the BBC Britannia masterfile, the result of a merger of the BBC America Shop and Britannia
MCM staff
Challenges and Choices
Home to Harvard, MIT, Tufts, and numerous other fine educational institutions, the Boston area boasts a considerable brain trust. So what better place
Museum Piece
POPPING THE BUBBLE WRAP that came with your birthday gift? Stop! You may be destroying a collectible. Sealed Air Corporation’s Bubble Wrap cushioning
Jumping Ship
Whether you rightshore, multishore, or just plain offshore your operations, you’re part of a trend that’s accelerating despite or perhaps because of the
Deluxe Returns to Catalogs with NEBS Acquisition
Deluxe Corp. exited the catalog industry when it sold its Current and Paper Direct titles to Taylor Corp. in 1998. Deluxe was going to focus on offering
Handling Shipping
Shipping and handling charges how to set them, how to present them to customers and prospects were a hot topic at a session on operations benchmarks I
Dot.Comeback
A company that neglects its website may be committing commercial suicide. A self-serving dot-com platitude from five years ago? No that’s the respectable
Absolut Efficiency
DESPITE BEING TUCKED AWAY in the tiny Swedish coastal town of hus (pop. 10,000), V&S Absolut Spirits exports like a global giant. The spirits manufacturer
DMA CEO Search Continues
The U.S. handed over control of Iraq to the Iraqi people two days ahead of schedule, but the hand over of power at the Direct Marketing Association is running behind schedule.
Amazon.com Countersues Toys ’R’ Us
The Amazon.com-Toys