MCM staff

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Karmaloop Announces Risque and Controversial Cyber-Kam Monday

| MCM staff

Karmaloop.com’s Cyber-Monday promo ups the ante; they are launching a first-of-its-kind live e-retail marketing campaign. The company has hired a dozen real “cam girls,” women who usually strip live on webcams for a living, to engage in a one-of-a-kind promotional event on Cyber Monday. The Karmaloop CyberKam girls will chat live for 24 hours titillating customers, offering exclusive deals, on the spot contests, performing live karaoke and other crazy surprises! While driving sales and shocking the timid, Karmaloop’s light-hearted, but racy parody of the worldwide web’s darker corners is breaking new ground.

Rue La La Reports Record Breaking Thanksgiving Day Sales

| MCM staff

Rue La La announced today that it recorded record-breaking Thanksgiving Day sales and traffic across online and mobile. The company reported a more than 75% increase in mobile sales over last year, with 50% of mobile sales coming through the iPad. The company projects an over 50% increase in overall sales this holiday weekend over last year.

Black Friday Busy but Uneventful Online

| MCM staff

Black Friday was remarkably quiet from a performance perspective, according to Compuware, with only a few scattered and minor outages. Response times did spike for some retailers, but, as we have been noting all day, this was driven far more by third-party performance issues rather than issues with the sites themselves.

How B2B Merchants Use Social Media

| MCM staff

We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.