Survey: Keyword Search Is Key
Keyword search is the Website feature rated most valuable among online marketers, according to Chicago-based E-tailing Group
MCM staff
Penney Sells Eckerd Drug Unit
Plano, TX-based cataloger/retailer J.C. Penney Co. on April 5 agreed to sell its Eckerd drugstore operations to two drugstore chains. Penney signed definitive
Yahoo’s Search Life After Google
Yahoo!’s Feb. 18 announcement that it would stop using Google’s search technology in favor of its own search engine including a new Web crawler, Yahoo!
LETTERS TO THE EDITOR
Productivity Measures I read with interest the Frontline Fixes articles with regard to productivity measurement in a distribution environment in the March
What He Said
You know you’re important when a major research firm churns out an entire report analyzing your comments. In a first-ever occurrence for Wal-Mart, president
opinion & response
No Thorn in This Lion’s Paw The copywriting staff of Drs. Foster & Smith was thrilled to be included in your top five for copy in Herschell Gordon Lewis’s
Dishing in the Desert
In January, Catalog Age fled the freezing temperatures of the Northeast for the warm sunshine of Phoenix to speak with local catalog executives about
CORRECTION
In the item Cheerleading Catalogers Merge in the At Deadline section of the March issue, we indicated that Varsity Brands president CEO Jeff Web would
Fingerhut Secures $63 Million for Growth
The St. Cloud (MN) “Times” reports that reborn general merchandise cataloger Fingerhut has scored $63 million of equity from two venture capital firms
Perfect Shipment
99.9% That’s Herbalife’s order accuracy rate, pre-inspection. Impressive, but not good enough when you’re intent on shipping the perfect shipment. So,