MCM staff

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Seasonal Shopping Goes Digital

| MCM staff

This infographic includes statistics and trends on online shopping throughout the year, from Valentine’s Day through Black Friday and Christmas. Find out about ecommerce growth projections, increases in consumer spending online, and consumer expectations when shopping online.

Making Google PLAs Work for You

| MCM staff

Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.

The B2B Lead Generation Manifesto

| MCM staff

In this infographic, Unbounce brings you 5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients.

Online Retail Spending Grew 15% in 3Q

| MCM staff

Digital measurement service comScore said that online retail spending in the U.S. reached $41.9 billion for the quarter, up 15% versus year ago. This represents the twelfth consecutive quarter of positive year-over-year growth and eighth consecutive quarter of double-digit growth. Here’s a look at which sectors saw the most growth.

Superstorm Sandy Delivery Service Delays: Nov. 6, 2012

| MCM staff

FedEx, UPS and the United States Postal Service said service interruptions continue in the areas hit by Superstorm Sandy. FedEx said unavoidable service delays should be expected due to power outages and local road conditions in New Jersey and New York …

Selling Through Social Media to Close More Leads

| MCM staff

Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.