MCM staff

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ACMA Survey Says Print Catalogs Still Important to Consumers

| MCM staff

Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.

Seasonal Shopping Goes Digital

| MCM staff

This infographic includes statistics and trends on online shopping throughout the year, from Valentine’s Day through Black Friday and Christmas. Find out about ecommerce growth projections, increases in consumer spending online, and consumer expectations when shopping online.

Making Google PLAs Work for You

| MCM staff

Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.

The B2B Lead Generation Manifesto

| MCM staff

In this infographic, Unbounce brings you 5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients.

Online Retail Spending Grew 15% in 3Q

| MCM staff

Digital measurement service comScore said that online retail spending in the U.S. reached $41.9 billion for the quarter, up 15% versus year ago. This represents the twelfth consecutive quarter of positive year-over-year growth and eighth consecutive quarter of double-digit growth. Here’s a look at which sectors saw the most growth.

Superstorm Sandy Delivery Service Delays: Nov. 6, 2012

| MCM staff

FedEx, UPS and the United States Postal Service said service interruptions continue in the areas hit by Superstorm Sandy. FedEx said unavoidable service delays should be expected due to power outages and local road conditions in New Jersey and New York …