Lists and Prospecting: Nonprofit Mailers Share Outlook for 2004
Nonprofit catalog mailers share many of the same concerns as for-profit catalogers when it comes to lists and prospecting. But nonprofits also have unique
MCM staff
Opinion and Response
Another Reality Check What is it about catalog models and reality TV? Last spring we reported that a star of the first Joe Millionaire dating show, Evan
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
A Healthier Holiday
Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail
Listings
NEW LISTS SPORTS SECTION CATALOG The more than 43,000 customers of Sports Section catalog have bought caps, jerseys, mugs, towels, pins, and other collectibles
At Deadline
FINAL BIDS DUE FOR EXECUTIVE GREETINGS Prospective buyers of New Hartford, CT-based Executive Greetings which mails 15 business forms, labels, and stationery
Using Warehouse Space
TOM GUSCHKEPrincipal, Keogh Consulting There are three key steps to getting the best use of the available space in your new facility. First, you should
May I See Some ID, Please?
IN THE GAME OF TAG, you may soon be Thanks to deafening media buzz, even a casual reader knows that in the next few years retailers worldwide will track
Consumer Roundtable: Going to the Source
After conducting numerous roundtable discussions with catalog executives nationwide, Catalog Age decided it was time to go directly to the source: the
People News
The Direct Marketing Association announced that president/CEO Robert Wientzen will retire on July 1. An executive search committee consisting of current