Creative Critique: A Hard Look at a Hardware Cataloger
THIS MONTH WE INTRODUCE Catalog Critique, a recurring feature in which industry experts review a catalog’s creative, providing a detailed analysis of
MCM staff
Hello, Dolly!
BARBIE MAY BE OVER 40, but she’s still feisty. The iconic doll from Mattel Inc. reigns supreme as the most popular toy for girls this holiday season.
Measuring Efficiency
Supply chain efficiency may be hard to measure, but claims for the benefits of upgrading or completely revamping supply chain management IT systems abound.
Correction
In the Cheat Sheet: Who’s Who Among the Consumer Co-op Databases article in the December 2003 issue, the number of consumer catalogers in the I-Behavior
New Catalogs
Early Childhood Manufacturers’ Direct Monterey, CA-based Early Childhood Manufacturers’ Direct (ECMD), a Web-only marketer for the past eight years, is
Advances in Bar Coding
All the talk about radio frequency identification technology makes it easy to believe that traditional bar codes are on their last legs. Not so, according
Seven Strategies for Expanding Your Business
Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers. But finally, things
3PLs Upgrade, Become 4PLs
In a move certain to raise the stakes in the world of logistics outsourcing, 3PLs have announced their intention to become 4PLs in the near future. Outsourcing
Mailbox
Regarding the puzzle of why not use American labor, I believe the solution for our country is the Gospel of Jesus Christ. Sounds like a strange and far-away
Our 2004 Model
In the magazine business, conventional wisdom has it that a redesign should take place every three to five years. Do it more often, and readers get confused;