Superstorm Sandy Delivery Service Delays: Nov. 2, 2012
FedEx, UPS and the United States Postal Service said service interruptions continue in the areas hit by Superstorm Sandy.
MCM staff
Selling Through Social Media to Close More Leads
Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.
Major Carriers Update Delivery Service Delays
FedEx, UPS and the United States Postal Service said service interruptions continue in the areas hit by Hurricane Sandy, which has been downgraded by the National Hurricane Center as a
Storify: Tweets from Mobile Shopping Fall
Mobile Shopping Fall was held this week in Austin, TX. Here’s a sampling of tweets from the conference.
How Google Makes $100 Million a Day in Search Advertising
Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.
2012 Holiday Shopping Payment Preferences Unwrapped
Litle & Co., a payment processing company for consumer-direct brands, today released the results of an independent consumer survey to determine payments trends this holiday shopping season. The research found that while 60% of respondents owned a tablet or smartphone, only one in four have shopped via their mobile devices. Of those who do, the bullseye price point is $20-$100 which accounted for 63% of those purchases.
3 Keys for Using Stores as Distribution Hubs
Implementing omnichannel distribution options like in-store pickup and ship-from-store are rising to the top of many retailers
The Retailers Guide to SoLoMo
This infographic from Monetate illustrates how SoLoMo is impacting ecommerce, and how consumers are using their smartphones to access social and local sites that influence purchases. The infographic also touches on the showrooming effect and gives retailers a guide to making the most out of the SoLoMo opportunity.
5 Tips for Dealing with Post-holiday Returns
Most retailers see an uptake in RTV the week after Christmas through mid-February. While there may not be time to make major changes to your operation before the inbound starts to arrive, there is time to implement the following practices so that your distribution center greets returns and exchanges with increased efficiency and exceptional customer service. Here are five tips for dealing with your post-holiday returns.