MCM staff
Storify: Tweets from Mobile Shopping Fall
Mobile Shopping Fall was held this week in Austin, TX. Here’s a sampling of tweets from the conference.
How Google Makes $100 Million a Day in Search Advertising
Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.
2012 Holiday Shopping Payment Preferences Unwrapped
Litle & Co., a payment processing company for consumer-direct brands, today released the results of an independent consumer survey to determine payments trends this holiday shopping season. The research found that while 60% of respondents owned a tablet or smartphone, only one in four have shopped via their mobile devices. Of those who do, the bullseye price point is $20-$100 which accounted for 63% of those purchases.
3 Keys for Using Stores as Distribution Hubs
Implementing omnichannel distribution options like in-store pickup and ship-from-store are rising to the top of many retailers
The Retailers Guide to SoLoMo
This infographic from Monetate illustrates how SoLoMo is impacting ecommerce, and how consumers are using their smartphones to access social and local sites that influence purchases. The infographic also touches on the showrooming effect and gives retailers a guide to making the most out of the SoLoMo opportunity.
5 Tips for Dealing with Post-holiday Returns
Most retailers see an uptake in RTV the week after Christmas through mid-February. While there may not be time to make major changes to your operation before the inbound starts to arrive, there is time to implement the following practices so that your distribution center greets returns and exchanges with increased efficiency and exceptional customer service. Here are five tips for dealing with your post-holiday returns.
Tweets from Conversion Conference Ft. Lauderdale
Tweets from Conversion Conference #convcon The Conversion Conference was held Oct. 9-10, 2012 in Ft. Lauderdale, FL. Here is a sampling of tweets from the conference. Storified by MultichannelMerchant
Video: Focus On Your Supply Chain Costs
Did you know that 20% of all SKUs lose money? Because supply chain costs are factored on average instead of by item
6 Social Media Tips for B2B Merchants
Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years. Here are six things B2B merchants that are looking to get started with social media (or are looking to grow your social media presence) can do.