Opinion and Response
EXCLUSIVE RESEARCH REPORT Survey Says: Better Than Expected All this talk about how catalogers had slashed circulation may be just that: talk. Among the
MCM staff
Letter From an Admirer
Dear Mr. Del Franco:Although we’ve never met in person, I feel as though I know you after talking with you on the phone from Palm Beach some months ago
Savings Banked
Ten years of miracle-managing your DC, and they still expect you to find ways to cut costs! It’s October, the first holiday book has dropped, and you
Correction
In Ann Meyer’s September article, Mini Catalog Has Sizable Pay-Off For Support Plus, we incorrectly stated that the Support Plus piece was inserted into
Merchandising Roundtable: Kansas City, Here We Come
What would a jeweler have to say about merchandising to a wholesaler of signage? Could a marketer of religious greeting cards learn anything about pricing
Testing, Testing 1,2,3
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
Holiday Inventory Levels: Conservative
Forecasting holiday inventory needs is like predicting the weather: Technology can help to some degree, but it’s a far-from-exact science. As of late
at deadline
CALIFORNIA ENACTS ANTI-SPAM LAW Beleaguered California governor Gray Davis on Sept. 23 signed into law a bill that will penalize those who send commercial
PC Mall Relaunches Former Egghead Site
Computer reseller PC Mall on Oct. 28 relaunched OnSale, an online marketplace and auction site. The Torrance, CA-based marketer is hoping to repeat the
Report: Spiegel Hid Critical Financial Data
Publicly traded cataloger/retailer Spiegel hid information about its shaky financial state for more than eight months, according to a report issued Sept.