MCM staff

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Consumer Spending Surged in September

| MCM staff

Propelled by solid sales in clothing and electronics stores, growth in retail sales in September offered a promising outlook for the critical holiday months ahead.

The Amazon Effect, and What You Can Learn From It

| MCM staff

Amazon is your biggest competitor, regardless of the products you sell or your industry. In this video, Jim Tompkins, founder and CEO of Tompkins International, talks about your business being at the crossroads, why Amazon is the important tipping point, and what you can learn from Amazon.

The 2013 Technology & Retail Spending Outlook

| MCM staff

Twice every year, the organizers of the eTail conference survey over 100 C-level executives from leading retailer brands in order to uncover their technology spending habits. Check out the infographic to see where the majority of retailers in 2013 will be focusing their spends!

Case Study: How L.L. Bean Created a Free Shipping Buzz

| MCM staff

In March 2011, L.L. Bean created buzz among consumers and the retail industry by rolling out its Free Shipping campaign. Last month, L. L. Bean creative director and managing editor Jenna Klein Jonsson (center) discussed the promotion during the National Etailing and Mailing Organization of America directXchange Conference. Seated L-R: Ellen Shannon (Multichannel Merchant), David Kravetz (Fairytale Brownies), Jonsson, Brad Wolansky (Yankee Candle) and Tim Parry (Multichannel Merchant).