The Judging Panel
Geoff Batrouneyexecutive vice president, Estee List Marketing John Bortavice president of marketing operations, NewarkInOne Jeff Campbellcatalog manager,
MCM staff
Listings
NEW LISTS BIG YANK This list consists of 12,919 12-month buyers of the Big Yank catalog and Website, which sell casual attire, outdoor gear, and accessories.
People News
Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail
The USPS Pitches Two Flats Automation Plans
Ever since it established an efficient automation program for letters in the late 1980s, the U.S. Postal Service has been under pressure to bring its
Cabin Fever
THE WOOLLY SHEEP is no mammoth retailer, but from its little corner of Weed, CA, an historic lumber town (pop. 3,100) on the western slopes of Mt. Shasta,
Silver Winners
BUSINESS CLOTHING The Uniform Book from Cintas uses a helpful table of contents and clean design elements to draw readers inside. But it’s the customer
Road Runner Speeds Up with DAM
Road Runner Sports was running out of time. The cataloger, which produced 12 books last year and was set to increase that to at least 16 this year, also
J. Jill Merges Direct, Retail Units
Deciding whether to operate retail and direct divisions separately or together can be a taxing decision for a marketer. When the units are run as independent
Web-Based RFID: Hype and Glitz?
TRUE OR FALSE: Like the Mesozoic, the Paleolithic, and the Industrial Era, the Age of the Bar Code has come and gone. The answer: Partially true. You
E-Commerce, Lite
Psst! Can you keep a secret? E-commerce is making a comeback. That was the pervasive belief at a bellwether show, Etail 2003, which took place in Boston