MCM staff

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People News

| MCM staff

Portland, ME-based pet supply manufacturer/marketer Planet Dog appointed Luke Pfeifle national account manager. Pfeifle was previously vice president

Slammed by Spam Blockers

| MCM staff

Spam filters are supposed to keep consumers’ e-mail accounts free of unwanted messages touting porn and gray-market Viagra. But while their success on

Continental Divide

| MCM staff

Caution, not creativity, has characterized most U.S. companies in the past couple of years. But at a time when risk taking is minimal, marketers are also

Catalog Tracker: Emptier Mailboxes

| MCM staff

May marked the second month in a row that Direct Media’s Catalog Tracker service received fewer catalogs than it had last year. This past May, the Greenwich,

Alloy to Buy Delia’s

| MCM staff

In a blockbuster deal, teen apparel and sporting gear cataloger Alloy agreed on July 31 to buy its closest rival, teen apparel and accessories cataloger/retailer