Live from ACC: DMA Releases Response Rate Data
San Francisco–When mailing catalogs to their house file, marketers average a 4.08% response rate, according to a soon-to-be-released report from the
MCM staff
Schein Buys Colonial Surgical
Medical, dental, and veterinary supplies cataloger Henry Schein announced yesterday that it had agreed to buy Los Angeles-based Colonial Surgical. Terms
Live from ACC: So Far, So Good, Say Catalogers
San Francisco–Behind the parties and the networking, the business of the Annual Catalog Conference is business. With that in mind, CATALOG AGE queried
Live from ACC: Catalog Sales Growth Outpaces Employment Growth
San Francisco–If it
The Cybercritic: Party Supplies
An avid reader of glossy lifestyle magazines, The Cybercritic loves the idea of throwing theme parties. And in fact, The Cybercritic’s parties do tend
Opinion and Response
Don’t Count Us Out Just got your 20th anniversary edition of Catalog Age. Congratulations! Looking through the issue I came across a chart entitled on
Correction
In the April 15 issue, we listed the wrong phone number for e-Post Direct, which manages the Job Shop Technology e-mail list. The correct number is 845-731-3844,
Sourcing Around SARS
The outbreak of severe acute respiratory syndrome (SARS) that has been plaguing Asia particularly China has prompted many catalogers to halt travel to
People News
New York-based manufacturer/marketer Sure Fit Slipcovers appointed Marty Moskowitz merchandise director. Moskowitz was previously vice president of product
Catalog Tracker: Cash in Hand, Please
Catalogers want their money now and they’re willing to pay for consumers’ shipping in order to get it. That’s one conclusion you can draw from Direct