MCM staff
The 2013 Technology & Retail Spending Outlook
Twice every year, the organizers of the eTail conference survey over 100 C-level executives from leading retailer brands in order to uncover their technology spending habits. Check out the infographic to see where the majority of retailers in 2013 will be focusing their spends!
Case Study: How L.L. Bean Created a Free Shipping Buzz
In March 2011, L.L. Bean created buzz among consumers and the retail industry by rolling out its Free Shipping campaign. Last month, L. L. Bean creative director and managing editor Jenna Klein Jonsson (center) discussed the promotion during the National Etailing and Mailing Organization of America directXchange Conference. Seated L-R: Ellen Shannon (Multichannel Merchant), David Kravetz (Fairytale Brownies), Jonsson, Brad Wolansky (Yankee Candle) and Tim Parry (Multichannel Merchant).
NRF: Retailers Will Hire Half a Million Seasonal Workers
Retailers are expected to hire between 585,000 and 625,000 seasonal workers during the 2012 holiday season, according to projections compiled by the National Retail Federation. That is comparable to the 607,500 seasonal employees retailers hired last year, NRF said in a statement.
Social Media Stats Behind the Fastest Growing Retailers
Strategies for social engagement appear to vary greatly from retailer to retailer
Shop.org: Online Sales Will Grow 12% This Holiday
Shop.org is projecting online sales growth of 12% for retailers during the Holiday 2012 season. Here’s why Shop.org believes business will be booming online in November and December.
Holiday Tips from Multichannel Merchant Readers
In August, we asked our readers to give us their top tips for the holiday season. These are the top-3 responses.
Filson VP Harold Egler on Crosschannel Marketing
Filson vice president-marketing Harry Egler sat down with Multichannel Merchant senior content manager Tim Parry at the NEMOA directXchange conference Sept. 19, 2012 to talk about crosschannel merchandise marketing and the MCM Awards.