MCM staff

[email protected]

Slumps and Surprises

| MCM staff

Going into the spring selling season, catalogers were already contending with the lingering dismal economy and a particularly harsh winter in many parts

Keep on Truckin’

| MCM staff

YOUR MERCHANDISE IS RESTLESS. It understands that its length of stay in your warehouse (or ) affects its value. The more frequently your merchandise comes

B-to-B Doing Better

| MCM staff

While party supplies mailer Stumps reports that its consumer catalog sales are outpacing its business-to-business books, many other b-to-b marketers are

Setting Up An Affiliate Program

| MCM staff

Without question, affiliate marketing can add sales. But it can also cause you headaches if you’re not careful in establishing and maintaining your program.

Providing Technical Support

| MCM staff

In business, as in life, contradictions abound and seeming contradictions can live together happily. At first glance, the two technology stories in this

At Deadline

| MCM staff

IN THE SWIM BUYS COMPETITOR Discount pool supplies cataloger In the Swim, based in West Chicago, IL, bought the assets of Montgomery, IL-based rival cataloger

I.Merchant Awards Finalists

| MCM staff

Along with the winners of the 18th Annual Catalog Awards, the winners of the 4th Annual I.Merchant Awards will be announced June 3 at a luncheon at the