It’s not only TVs that offer more channels these days. Many marketers have found that using several channels, including sales teams, catalogs, and the

Ultama Swimwear Capitalizing on most women’s fear and loathing of trying on bathing suits in stores, Ultama Swimwear is delivering swimsuits to them via

Are the credit-card woes of marketers such as Spiegel and Sears discouraging catalogers from offering credit? Data from list firm Direct Media’s Catalog

While party supplies mailer Stumps reports that its consumer catalog sales are outpacing its business-to-business books, many other b-to-b marketers are

IN THE SWIM BUYS COMPETITOR Discount pool supplies cataloger In the Swim, based in West Chicago, IL, bought the assets of Montgomery, IL-based rival cataloger

Along with the winners of the 18th Annual Catalog Awards, the winners of the 4th Annual I.Merchant Awards will be announced June 3 at a luncheon at the

During the past few months, we’ve looked at several financial models, both consumer and business-to business. One of our conclusions is that there is

In the article List Management Heads Outside (March, p. 37) we reported that Lillian Vernon Corp. hired ALC of New York in March 2000 to manage its list