Silver: ePromos Promotional Products
B-to-B, $10 Million to $75 Million The campaign: To increase loyalty, retention, and new orders, epromos wanted to get some of BIC
MCM staff
Crosschannel Case Study: Black Box Network Services
Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500.000in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.
Crosschannel Case Study:Cole-Parmer
Cole-Parmer
Crosschannel Case Study: EASPORTS Madden13
The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.
Crosschannel Case Study: ePromos Promotional Products
To increase loyalty, retention, and new orders, epromos wanted to get some of BIC
Crosschannel Case Study: Fairytale Brownies
Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.
Crosschannel Case Study: Filson
The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson
Crosschannel Case Study: L.L. Bean Fenway Totes
L.L. Bean took advantage of its sponsorship of rain delays at Boston
Crosschannel Case Study: L.L. Bean Free Shipping
In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations
Crosschannel Case Study: New Pig
To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across. Sales of PIG Grippy Traffic Mat Rug increased 250%.