At Deadline
PENNEY ANNOUNCES MAJOR CATALOG CUT-BACKS General merchandise cataloger/retailer J.C. Penney on Jan. 10 announced that it will close its Atlanta fulfillment
MCM staff
Opinion & Response
A Site for Sore Eyes We thoroughly enjoyed your article Keeping Content in Context (December). We recently redesigned our Website to make it easier for
Bulls and Bears: Cause for Optimism?
Of the 20 publicly traded catalogers tracked by Financial Advisory Partners for Catalog Age, 40% suffered a drop in stock value through December.
Listings
NEW LISTS DELIGHTFUL DELIVERIES A cataloger/online marketer of gift baskets and gourmet foods, Delightful Deliveries has more than 21,000 12-month buyers
The Cybercritic: Professional Beauty Supplies
When shopping for professional beauty supplies, The Cybercritic expected the home pages of the distributors to look professional and beautiful. In that
Small Catalog Forum: Changes
What is the most notable change you’ll make in your business this year? PEGGY GLENN, owner of Huntington Beach, CA-based Firefighters Bookstore, a mailer
All Boomers Are Not Alike
Americans 40 years old and up account for 43% of the U.S. population. More important to you as marketers, they account for 73% of all direct marketing
Lists and Prospecting: Coming Clean with Hygiene Tools
By some estimates, up to 30% of the records in house files and prospect files are undeliverable. Even among cooperative databases, up to 8% of the records
Holiday Highs and Lows
Charles Dickens was referring to the French Revolution when he wrote It was the best of times, it was the worst of times, but the description applies
Catalog Tracker: Full Mailboxes for November
Postal carriers were doing plenty of heavy lifting in November, judging by the number of consumer books tallied by Direct Media’s Catalog Tracker. A service