MCM staff

[email protected]

Integrating E-mail

| MCM staff

Back in 1999, online-only marketer Bluefly.com sent its customers an e-mail message touting discounted pashmina fashions. Within three days, Bluefly had

Storehouse: How Sweet It Is

| MCM staff

GOURMET GOODNESS is only one ingredient in The Christie Cookie Company’s recipe for success. Equally important is how the Nashville, TN-based manufacturer

Brylane workers vote to unionize

| MCM staff

A majority of the workers at the Indianapolis and Plainfield, IN, distribution centers of multititle apparel and home goods cataloger Brylane voted in

Holiday highs…and lows

| MCM staff

Charles Dickens was referring to the French Revolution when he wrote It was the best of times, it was the worst of times, but the description applies