Pay Attention to Channel Attribution This Holiday Season
Ice.com founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.
MCM staff
#shoporg12 Storified: The Day 1 Tweets
#shoporg12 Day 1 Here’s a collection of tweets by attendees of the Shop.org Summit in Denver on Sept. 11, 2012. Storified by Tim Parry
Retailers’ Mobile Financial Investments Remain Conservative
According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives.
Holiday Marketing Tip: Target by Location and Device
If you want your ecommerce campaigns to be a success this holiday season, Monetate’s Kurt Heinemann says you need to focus on two types of targeting: Geotargeting and targeting by device.
The State of Online Marketplaces 2012
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
Holiday Tip: Prepare for Smartphone and Tablet Traffic
The best advice King Arthur Flour director of online services Halley Silver can give merchants this holiday season: Prepare your site for mobile and tablet traffic.
Holiday Tip: Get Going with Google Shopping
Another tip for the holidays? How about a tip for right now! Zach Morrison, vice president and director of SEM at Elite SEM, says you better be working on Google Shopping before it’s too late!
Holiday Marketing Tip: Message Around Urgency
eBags email marketing manager Blake Area’s number-1 tip for the holiday season? Message around urgency.
Going to Shop.org? There’s an App for That
Are you attending Shop.org this week? Then you want to download the Shop.org12 mobile conference app. It puts event navigation, learning and social networking at your fingertips. In the following video, National Retail Federation’s Ellen Davis shows you all the benefits and features of the app.