MCM staff
Social Testimonials for the Top 20 Retailers Attending Shop.org
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
Shop.org’s Shay Talks About the Swipe Fee Settlement
Earlier this week at the Shop.org Annual Summit in Denver, Matthew Shay, National Retail Federation president and CEO, shared with attendees why the swipe fee settlement will hurt retailers and what the NRF intends to do about it.
Pay Attention to Channel Attribution This Holiday Season
Ice.com founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.
#shoporg12 Storified: The Day 1 Tweets
#shoporg12 Day 1 Here’s a collection of tweets by attendees of the Shop.org Summit in Denver on Sept. 11, 2012. Storified by Tim Parry
Retailers’ Mobile Financial Investments Remain Conservative
According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives.
Holiday Marketing Tip: Target by Location and Device
If you want your ecommerce campaigns to be a success this holiday season, Monetate’s Kurt Heinemann says you need to focus on two types of targeting: Geotargeting and targeting by device.
The State of Online Marketplaces 2012
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
Holiday Tip: Prepare for Smartphone and Tablet Traffic
The best advice King Arthur Flour director of online services Halley Silver can give merchants this holiday season: Prepare your site for mobile and tablet traffic.