At Deadline
USPS’S NUMBERS IMPROVE, BUT ’04 POSTAL RATE HIKE STILL LIKELY In its monthly meeting held Sept. 5-6, the U.S. Postal Service told its Board of Governors
MCM staff
Lists and Prospecting: Fall/Holiday Rentals on the Rise
Finally, good news from the list rental front. Most of the brokers contacted in mid-August reported a modest but significant increase in orders from catalogers.
The Price of Free S&H
In their battle for customers, online superstores Buy.com and Amazon.com have been using shipping and handling as a weapon. Amazon.com began offering
Bulls and Bears: How Low Can You Go?
Ticker symbol Company Price as of 8/29/02 52-week high 52-week low % price change last month % price change year to date Revenue per share T4Q % total
Small Catalogs Forum: Making the Most of the Merge/Purge
In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called
People News
Wallingford, CT based third-party fulfillment provider Fosdick Fulfillment Corp. has appointed Gene H. Bohnee production supervisor for its Fosdick West
Lessons Learned from a Back-to-School Season
Before students return to school to hit the books, they hit the malls, the catalogs, and the Internet in search of clothes and supplies. Hopefully, this
Listings
NEW LISTS BRYLANE KITCHEN A spin-off of the Brylane Home catalog, Brylane Kitchen sells cookware, appliances, and kitchen decor. Approximately 90,000
opinion & response
Stop Cloning Around Bravo! I just read the August editor’s letter Attack of the Clones, and I couldn’t agree with you more! We have spoken with many catalogers
Correction
In the September Bulls and Bears chart, Lillian Vernon Corp.’s closing stock price for Aug. 5. was listed at $0.54 instead of the correct price of $6.65.