MCM staff

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Old Spice Muscle Music

| MCM staff

Watch Old Spice spokesman Terry Crews jam solo, then use the special interactive player to record your own remix. Go ahead, show Terry what you got!

How Social Media Can Improve Email Campaigns

| MCM staff

Email is one of the best ways to connect with customers, and it is essential to engage with customers via social networks. So it makes sense that the value of both email and social media is even higher when they

‘Tis the Season for Holiday Planning

| MCM staff

e-Dialog recorded record-breaking holiday stats last year, including a 39% increase of email volume and a whopping 366% increase in mobile/SMS volume. That alone is a good reason to check out its holiday planning infographic.

The Customer Experience No Longer Ends at Checkout

| MCM staff

Consumers are most satisfied with the checkout process, the variety of products or brands offered and the ability to track their purchases. Online shoppers are least satisfied with the flexibility to choose a delivery date, rerouting packages and the hassle of returning or exchanging unwanted items.