MCM staff

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What You’ll Pay As of June 30

| MCM staff

As you’re doubtless aware, postal rates will be increasing June 30. Below are the new rates for some of the categories most commonly used by catalogers.

Patagonia Gets Creative

| MCM staff

As a manufacturer/marketer of outdoor gear and apparel, Patagonia doesn’t vary its product offerings hugely from one year to the next. And because roughly

Listings

| MCM staff

NEW LISTS IDEA ART The 85,000 24-month buyers of the Idea Art catalog spent an average of $200 an order on specialty papers for desktop printers. Customers,

From Paycheck to Paycheck

| MCM staff

Are you paying your operations employees enough? Or with the weaker economy, could you now fill that open fulfillment-manager job for less than you paid

opinion & response

| MCM staff

Rightfully Riled About Wrong Number As I discussed with Paul Miller, who wrote your article Bass Pro Focuses on Its Channels (March 1 issue), the sales

The Sweet Smell of Sales

| MCM staff

Ah, the scents of spring freshly mown grass, budding flowers, the economy picking up. What was that last one again? I can just smell the economy turning

Artful Dodgers

| MCM staff

Back in elementary school, I was forced to attend a class on something called moral science. It wasn’t religious instruction, exactly, but it did give

Movers and shakers

| MCM staff

Alan Bechara has signed on with Torrance, CA-based PC Mall as president/general manager of its new PC Mall Gov subsidiary. He previously worked in government