MCM staff
Multichannel Merchant – August/September 2012
Cover Story Publisher’s Note ecommerce management catalogs O+F Operations & Fulfillment
Overstock.com Drives Tweeters to Pinterest
Overstock.com is hoping its “Pin to Win” contest will help its Pinterest followers grow. And it’s using Twitter today to help build that audience.
Growing Your Business: Spin-off or Start-up?
Spin-offs and start-ups can be growth opportunities for companies with strong core businesses because they create new revenue streams. Question is, when should you consider developing a spin-off, and when should you consider a start-up?
Will Google Shopping Cannibalize Marketplace Sales?
Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.
Engage Page: Getting to Know Eric Tobias
The editors of Multichannel Merchant get to know the founder and president of ecommerce personalization service iGoDigital.
Intelligent Email Marketing Drives Conversions
Email is alive and well as a proven inbound marketing channel, and converts better than both search and social. Find out from this Monetate infographic how to increase conversions from email marketing with proven methods used by leading online marketers.
Holiday Marketing Tips, Pointers and Best Practices
Preparing marketing initiatives that really resonate with your shoppers can feel a little overwhelming. After all, you
A History of Tag Management
More Infographics …
How Retailers Grow Subscribers, Fans and Followers
The retail experience is evolving, but are retailers changing with it? ExactTarget’s report Subscribers, Fans and Followers takes a look at how the 100 fastest-growing retail chains in the United States are seeking to build and engage consumer audiences in ongoing email, mobile, and social communications across in-store and online touchpoints.