DMA issues e-mail and Website guidelines
The Direct Marketing Association on Feb. 4 released a list of guidelines for commercial e-mail solicitations and Website privacy policies. The guidelines
MCM staff
State legislature, union keep an eye on Federated
As suitors line up to make a play for the Fingerhut catalog business, Cincinnati-based parent company Federated Department Stores is attracting some unwanted
Limited seeks to buy outstanding shares of Intimate Brands
Columbus, OH-based The Limited has started an exchange offer to buy back the 16% of Intimate Brands that it does not already own. Intimate Brands is the
Roundtable: Musings on Marketing Strategies
In November, CATALOG AGE met with six executives in Fort Lauderdale, FL, to discuss catalog marketing issues. Participants represented such diverse merchandise
Holiday Catalog Sales Snapshots
FREDERICK’S OF HOLLYWOOD Holiday catalog sales at women’s apparel marketer Frederick’s of Hollywood were up 3% from last year, says vice president of
Listings
NEW LISTINGS QUADRATEC ESSENTIALS The 391,110-name masterfile of the Quadratec Essentials catalog is now available. Quadratec sells parts and accessories,
Holiday Sales Roundup: A Wild Ride
Abbey Press president Gerald Wilhite describes holiday 2001 as an unexpected route to an expected destination. The $35 million cataloger of religious-themed
The Value of Terror
We know that some people try to make money out of everything. Given half a chance, they would sell their own families down the river if they thought they
Operations and Management: Fighting the Elements
In our occasional series The Smart Warehouse, Steve Harris, senior vice president of Middlebury, VT-based site design consultancy Bread Loaf Corp. answers
Another positive consumer confidence report
Less than a week after The Conference Board reported gains in consumer confidence for January, so, too, did the Univ. of Michigan Surveys of Consumers