MCM staff

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Running with the Big Dogs

| MCM staff

Clearly, smaller online retailers that compete against such titans as Amazon.com, Staples, and Lands’ End face daunting challenges. After all, these firms

Listings

| MCM staff

NEW LISTS SMARTHOME The 60,071 12-month buyers of the Smarthome catalog spent an average of $180 an order on electronic gadgets and safety devices. The

People News

| MCM staff

Reno, NV-based iGo Corp., a multichannel marketer of mobile and wireless parts and accessories, promoted Miya Keating MacKenzie from senior director of

Correction

| MCM staff

In the October List Watch story Driving Those Scooter Buyers Away, we referred to Mokrynski & Associates as The Sharper Image’s list broker, but Mokrynski