New Catalogs
RoosterGear.com After launching as a men’s apparel Website in April 2000, RoosterGear.com mailed its first print catalog in June. The San Diego-based
MCM staff
Attack Aftermath: Mailers React with Flags, Phone Calls, Prayers
As soon as an employee heard a radio report about the Sept. 11 terrorist attacks, fellow workers at multititle mailer Brylane’s New York headquarters
Listings
NEW LISTS SMARTHOME The 60,071 12-month buyers of the Smarthome catalog spent an average of $180 an order on electronic gadgets and safety devices. The
People News
Reno, NV-based iGo Corp., a multichannel marketer of mobile and wireless parts and accessories, promoted Miya Keating MacKenzie from senior director of
Running with the Big Dogs
Clearly, smaller online retailers that compete against such titans as Amazon.com, Staples, and Lands’ End face daunting challenges. After all, these firms
Correction
In the October List Watch story Driving Those Scooter Buyers Away, we referred to Mokrynski & Associates as The Sharper Image’s list broker, but Mokrynski
Apocalypse, Now
After terror came out of the sky on that beautiful September morning, we kicked into what has become, in our nation, predictable response mode outpourings
Attack Aftermath: Laying Off on Layoffs
Despite uncertainty regarding volume during the next few months, most of the mailers contacted by CATALOG AGE say they’re not planning to scale back staffing
Operations and Management: Keep Your Seasonal Employees Coming Back
Now that you’ve hired and trained your seasonal operations workers for the holidays, do you have a strategy for retaining them? You should, say most catalog
opinion & response
Offer Article Generates Response Your October cover article Making Them an Offer is overdue and welcome. For many years I’ve worked in direct mail and