AIM Council Releases E-mail Guidelines
New York–The Association for Interactive Media
MCM staff
August Sales Roundup: For the Dogs
Stamford, CT–The sales performance for many publicly traded during the dog days of August were just that: for the dogs. Cincinnati-based cataloger/retailer
Successories Cuts 42 Positions
Aurora, IL–Motivational products manufacturer/marketer Successories (NasdaqNM: SCES) cut 42 positions–or 17% of its corporate headquarters workforce.
Blair Reincorporates Scandia Woods Book
Warren, PA
What Is Marketing Anyway?
For Jules Silbert, executive vice president of apparel and home goods cataloger Brylane, marketing and merchandising are inseparable:
The Right Start Completes Acquisition of Zany Brainy
Calabasas, CA
Movers and Shakers
Stamford, CT-
Study: Privacy Top Priority for CEOs
New York–Privacy is a top priority for many direct marketers and interactive marketing companies, according to a recent study by The Direct Marketing
Insight to Acquire U.K. Direct Marketer
Tempe, AZ