MCM staff
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
In the not so distant past, the shipping department would get a new product from the conveyor, find a large enough box from stock, insert the product, add packing material, seal it and label it for pickup by the carrier. This method often meant that the shipper paid a higher cost than necessary. Today an experienced shipper will consider a few important things BEFORE reaching for a box and the packing tape.
Merchants have responded to consumer shopping behaviors and adapted their ecommerce sites to maximize their online sales, according to the results of MCM Outlook 2012-13, a survey conducted by Multichannel Merchant.
Eddie Bauer today announced that Michael R. Egeck has been named its president and CEO.
Maintenance, repair, and operations products merchant W.W. Grainger opened a pair of new distribution centers last month in Patterson, CA and Saskatoon, Saskatchewan, Canada.
Vermont Country Store President and CEO Bill Shouldice will leave the company at the end of 2012.
While there are numerous ecommerce transactions in the news, one should not assume that every available company is being gobbled up quickly. To the contrary, most sellers of ecommerce companies are finding it difficult to find interested strategic buyers, but these
Cover Story Publisher’s Note ecommerce catalogs O+F Operations & Fulfillment
Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.