CATALOG AGE Top 10: Pet Supplies Catalogers
The dog days of August inspired us to look into the leading pet supplies catalogs. (While we’re at it, it’s also a good time to inspect Fido and Fluffy
MCM staff
Getting Personalwith Tom Rosenbauer
Tom Rosenbauer is vice president of mail order for Manchester, VT-based Orvis, a cataloger/retailer of outdoor sporting goods. Where did you grow up?Rochester,
List Watch: Testing for the Best
Considering the soft sales and lower response rates many mailers reported this year, it’s not surprising that catalogers have cut back on list testing
FYI: DID YOU KNOW?
Business-to-business direct marketing totals $800 billion in sales and is growing 10% each year. Between 1990 and 2000, IT spending surged from 12% to
MIX MASTER
In addition to its 970,000-sq.-ft. distribution center, the Cornerstone facility includes a 350-seat call center and a 65,000-sq.-ft. retail store By
Working Gear
Fit to Print Want to send your shipments with a sharp-looking label? Sauven Marking Ltd. has recently developed a compact multi-purpose printer named
The CATALOG AGE 100: Who’s on Top?
When the year 2000 arrived amid fireworks and galas, the economy was still going strong. The first three quarters of the year continued to bring solid
Venus Settles Suit Against Pacific Sunwear
Jacksonville, FL–Swimsuit cataloger Venus Swimwear has settled a federal lawsuit it had filed on June 13, charging trademark infringement against $614.6
Hold the Phone Music, Please
For callers placed on hold, is bad music worse than no music at all? Research by Basking Ridge, NJ-based communications services provider Avaya found