MCM staff
Hanover Selling Improvements to HSN
Hanover Direct on June 14 agreed to sell its Improvements home and garden products catalog to St. Petersburg, FL-based home-shopping TV network HSN for
Falling Flat
Forget last fall’s double-digit circulation increases and expectations of equally heady sales boosts. Among the marketers interviewed by Catalog Age in
Marketing Technology: Coming to a TV Set Near You
For the nation’s more than 100 million TV-viewing households, interactive television (iTV) may mean ordering pizza, instantly accessing a digital video
The Secret Shopper: Picking Out Porch and Patio Items
This month the Secret Shopper sought furnishings and decor for the porch and patio. Since many of the larger furniture items are drop-shipped from the
Talking Heads
Has the current economic slowdown affected your business?
The Cybercritic
This month The Cybercritic shops for beauty supplies like a pro by visiting three b-to-b salon sites. CameoBeauty.com May 15, 4:30 pm, Explorer 5.0 The
Operations and Management: Keep on Truckin’
Steve Harris, senior vice president of Middlebury, VT-based warehouse design consultancy Bread Loaf Corp., defines a smart warehouse as one that minimizes
FYI: You’ve Come a Long Way, Baby
A feminine mystique pervades the workforce. According to research from Brandweek and The Network of City Business Journals, women bring in at least 50%