The New Breed of Innovators
A former editor of the Harvard Business Review, Theodore Levitt, said, Creativity is thinking up new things. Innovation is doing new things. It’s not
MCM staff
List Watch: Memorable Lists
What’s the Most Unusual List You’ve Rented? Would you rent a list of tool buyers for a women’s apparel catalog? Or a list of lingerie buyers for a consumer
The Cybercritic: On the Links
In this issue the cybercritic looks at golf products websites www.golfsmith.com Reviewed April 30, 8 a.m., on America Online Golfsmith’s home page, or
Listings
NEW LISTS HISPANIC CREDIT CARD HOLDERS The Hispanic Credit Card Holders file contains 500,000 names of Hispanics who have qualified for credit cards and
Short Takes
Hard landing for retailers; e-tail rouge; some noir; pay more for phone services
Spring Legislative Roundup: Privacy, Spam, and Taxes
This spring, Capitol Hill has continued to push for stronger privacy legislation and more restrictions on unsolicited e-mail. And lawmakers haven’t forgotten
Roundtable: Where We’ve Been, Where We’re Going
Participants in Catalog Age’s roundtable discussion reminisce about the good old days of kitchen-table launches, ponder the brave new world of increasing
Our First Time
SHERRY CHIGER, EDITORIAL DIRECTOR The name of the catalog escapes me it was 20 years ago, after all, back when I was in college but I’d mailed away for
PRIME TIME
Facing the clock is a constant in every employee’s life, but it doesn’t have to be the same clock face for everyone. Developing an optimum schedule ensures that a facility can operate at peak efficiency
Eye on B-to-B: Keying in on Vendor Relations
As with so many other facets of business, the 80/20 rule applies to cataloger/vendor relationships: 80% of your sales are likely to be of products from