Our First Time
SHERRY CHIGER, EDITORIAL DIRECTOR The name of the catalog escapes me it was 20 years ago, after all, back when I was in college but I’d mailed away for
MCM staff
PRIME TIME
Facing the clock is a constant in every employee’s life, but it doesn’t have to be the same clock face for everyone. Developing an optimum schedule ensures that a facility can operate at peak efficiency
Eye on B-to-B: Keying in on Vendor Relations
As with so many other facets of business, the 80/20 rule applies to cataloger/vendor relationships: 80% of your sales are likely to be of products from
All Roads Lead to Hanover
When Boris Leavitt launched apparel catalog Lana Lobell in 1950, he had no idea that he was creating a future catalog conglomerate and a mail-order-marketing
Small Catalogs Forum: Holiday Prep
CATALOG AGE asks, “Given the sluggish economy, how are you preparing for the holiday season?” JIM WINJUM is operations manager at Schnee’s, a footwear
Watch for Falling Paper Prices
Finally, a bit of good news: Prices for the most popular grades of paper among catalogers supercalendered-A (SC-A), coated groundwood, and coated freesheet
Short Takes
Hard landing for retailers; e-tail rouge; some noir; pay more for phone services
Where Are They Now?: The Annotated First Catalog Age 100
When trying to figure out where you’re going, sometimes it helps to look at where you came from and how you got to where you are today. With that in mind,