Double the treasure
Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the
MCM staff
PROMISES
E-fulfillment solutions allow companies engaged in direct-to-customer operations to handle the challenges of fulfillment over the Internet Two Christmases
YOU’RE GONNA LOVE THIS
The more accurate your product recommendations, the more likely you are to capture add-on sales. With collaborative filtering tools, you can drive personalization
Restoration Hardware Names Former Williams-Sonoma President CEO
Corte Madera, CA–Home goods cataloger/retailer Restoration Hardware has named former Williams-Sonoma president/chief operating officer Gary Friedman
Scholastic Pulls Bid for eToys Inventory
New York–Children
Study: Multichannel Companies Score Big with Consumers
Chicago–Companies with more than one channel of operation provide customers with the highest level of satisfaction, according to a recent survey by Andersen.
Movers and Shakers
Sport Supply Group, a Dallas-based business-to-business catalog of sports equipments, promoted Eugene Grant to executive vice president of sales and marketing.
Fingerhut, AT&T to Offer Cobranded Internet Service
Minneapolis–Fingerhut Cos. has put a finger in another pie. The cataloger has partnered with AT&T WorldNet Service to offer a cobranded Internet service
Bombay Plans Launch of Kids’ Furniture Book
Fort Worth, TX–Furniture cataloger/retailer The Bombay Co. plans to launch a children
Senate Approves Limits on Sales of Databases
Washington–Legislators have made it more difficult for bankrupt companies to sell their databases. On March 15, the U.S. Senate voted 83 to 15 to approve