Going for Brokers
MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.Today, list brokers do much more than sell
MCM staff
Topless Towers
Now that President Bush has made it OK to mention matters of faith in public, maybe it’s time to sermonize a bit and denounce pride. Medieval Christian
THE SECRET SHOPPER
To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging
cybercritic
It’s not just how you cook but also how you look. This month, The Cybercritic reviews Websites selling chef apparelNew Chef Reviewed Jan. 5, 4 p.m., Explorer
THE SECRET SHOPPER
The Game Plan: Super Bowl Party Products To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before
Everyone’s a Cybercritic
In the December 2000 issue of I.Merchant, the Cybercritic reviewed our Website, www.successories.com. We are always interested to see what an objective
GOLDEN OPPORTUNITY
Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you how Multichannel
listings
New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The
Lillian Vernon’s Golden Year
By now, most catalog industry insiders and more than a few outsiders are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding
GOLDEN OPPORTUNITY
Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you howMultichannel