Macy’s by Mail Goes Dot-com
As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel
MCM staff
Behind the Demise of SelfCare
The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a
Working Gear
Material handling problems got you down? This Web site could give you a lift. Salt Lake City-based ESKAY Corporation developed its www.mhinfo.com portal
The Cybercritic: Chef Direct
Reviewed Jan. 3, 2 p.m., Explorer 5.0 (www.chefdirect.com) Chef Direct promises Wholesale prices direct to you! but the site needs to deliver a little
listings
New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The
Lillian Vernon’s Golden Year
By now, most catalog industry insiders and more than a few outsiders are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding
GOLDEN OPPORTUNITY
Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you howMultichannel
People
Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed
GETTING PERSONAL
…with Larry Gaynor Larry Gaynor is president/founder of Nailco, a $50 million Farmington Hills, MI-based cataloger of supplies for beauty salons.Where
Operations & Management: Spotlight On…Levenger
Reading tools marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in